Marketing Social Change Changing Behavior to Promote Health Social Development and the Environment Alan R Andreasen 9780787901370 Books Free Books OHS

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Download in PDF Epub & Kindle Marketing Social Change Changing Behavior to Promote Health Social Development and the Environment Alan R Andreasen 9780787901370 Books MOL

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This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to "buy" safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years of experience in consulting, teaching, and research with social marketing programs around the world.

Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer--who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. Marketing Social Change offers a wealth of information for developing an effective social marketing plan.

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Marketing Social Change Changing Behavior to Promote Health Social Development and the Environment Alan R Andreasen 9780787901370 Books Reviews :

This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to "buy" safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years of experience in consulting, teaching, and research with social marketing programs around the world.

Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer--who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. Marketing Social Change offers a wealth of information for developing an effective social marketing plan.

Alan R. Andreasen,Marketing Social Change Changing Behavior to Promote Health, Social Development, and the Environment,Jossey-Bass,0787901377,Behavior modification,Social change,Social change.,Social marketing,Social marketing.,Social problems,Social problems.,ADVOCACY ADVERTISING,BUSINESS ECONOMICS / Marketing / General,Business / Economics / Finance,General,HC,HC/Medizin,HEALTH FITNESS,HEALTH FITNESS / General,Health/Fitness,Marketing - General,Medizin,Non-Fiction,Public Health Behavior Education,SOCIAL SCIENCE / General,Scholarly/Undergraduate,Social Science/General,Social issues,Social welfare social services,Society social sciences,TEXT,United States,revolutionary; range; use; approach; problemsdrug; social; techniques; concepts; behavior; example; consumers; atrisk teenagers; safe sex practices; starts; special; understanding; thorough; effective; change; needs; consumerwho; ultimate control,BUSINESS ECONOMICS / Marketing / General,General,HEALTH FITNESS / General,Marketing - General,SOCIAL SCIENCE / General,Social Science/General,Business / Economics / Finance,Advocacy Advertising,Health Fitness,Business/Economics,Health/Fitness,Social issues,Social welfare social services,Society social sciences,HC/Medizin

Marketing Social Change Changing Behavior to Promote Health, Social Development, and the Environment [Alan R. Andreasen] on . This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex

 

Product details Hardcover 368 pages Publisher Jossey-Bass; 1 edition (October 5, 1995) Language English ISBN-10 0787901377

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